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Reading and Writing car advertisements
1. Reading the ad
Confronted with pages and pages of used car adverts all vying for your attention and your cash, it can be difficult to find what you are looking for. Packed full of jargon and abbreviations the sellers often describe their cars in Arthur Daley speak.
Understanding the adverts is an art, but a little practice and a little knowledge will soon have you talking the language. Its often more about what the advert doesnít say than what it does say that can give you valuable clues about the sellers state of mind and desire to do a deal.
First of all read the advert and prepare the right questions. You need to establish the facts and identify any weak points in the sellersí description.
Take this advert for example
Sounds like the seller is pretty annoyed that the car hasnít sold yet. They may be a little hostile to deal with but if you are serious you may catch them at a weak moment and get a good discount. It may be that the seller knows very little about the car they are selling, why state 4 door when all BMW 5 series are 4 door? Be wary of expressions like Ďfully loadedí much of the kit on this car would have been standard so check the original spec and only pay a premium for options that you will use.Donít be persuaded to pay extra for options you donít want, big alloys mean big tyres and big tyres are more expensive to replace. An expensive phone kit thatís not compatible with your phone isnít worth a penny and donít pay £100ís for a terrific music system if The Archers is your preferred listening.
2. Writing your ad
When it comes to selling your car remember the three Pís Place, where you advertise, Price, what you ask for your car and Presentation, what you put in the advert.
Writing the perfect advert can sell your car quicker and get you the best price. Here are some of the golden rulesÖ..
Next article Calling the seller